Sky Sports - 23 Years of Premier League

Role: Creative Director/ Creative

Film

Case Study

Social - #PLmoments

We created an archive of all the footy action, from the the past 23 years, available in shareable 30-second videos. The broadcasting behemoth engaged the tribal loyalty of fans by challenging them to share their favourite video via Twitter or Facebook to crown the League’s greatest ever moment. The campaign hashtag #PLMoments was included on more than 40,000 tweets, reaching half a billion user timelines.

YouTube VOD - Aguero

YouTube VOD - Liverpool V Newcastle

YouTube VOD - Matt Le Tissier

YouTube VOD - Arsenal

YouTube VOD - Lampard

YouTube VOD - Tony Adams

Print

Google - Project Re:Brief

Despite years of online innovation, the ad industry and their clients still perceived digital banner ads (Google's major revenue stream) as creatively limiting - using the medium to inform rather than engage, connect and entertain.

To shift this perception we collaborated with five super-brands and re-imagined some of advertising’s biggest ever campaigns, in the smallest of ad spaces.

www.projectrebrief.com

Role: Creative/ Copywriter

Re-imagining Coke 'Hilltop'

Re-imagining Avis 'We try harder'

Re-imagining Alka Seltzer 'I can't believe I ate the whole thing'

Re-imagining Volvo 'Drive it like you hate it'

Case Study

Feature Length Documentary

www.projectrebrief.com

Harvey Gabor re-imagining Coca-Cola 'Hilltop'

Paula Green re-imagining Avis 'We Try Harder'

Amil Gargano re-imagining Volvo 'Drive it Like You Hate it'

Starling Bank - Set Yourself Free

Role: Creative Director

Starling Bank

Starling Business Banking

Sprite (Global) - Obey You

In a world full of fluorescent drinks acting like catalysts, the folks at Sprite wanted to stay true to the brand and confirm its role as a lemon-lime thirst quencher; nothing more, nothing less.

So they started looking for a new agency to help them out.

After successfully pitching to the big chiefs at Coca-Cola HQ, it was time to do some globetrotting and go sell the global campaign idea to the various Sprite markets spanning North America, South America, Asia, Africa and Europe.

We won. We got over the jet lag. We squeezed 18 whacky ads out of a 3-day shoot, translated across the globe.

Role: Creative Director/ Copywriter

Film - Bottle of Sprite Anthem

Pool Party Bottle of Sprite

Wrong Place Wrong Time Bottle of Sprite

Bottle of Sprite of Farmer and Goat

Awkwardly Shared Bottle of Sprite

Bottle of Sprite of Vending Machine

Bottle of Sprite of Spin The Bottle

Last Drop Sprite

Bottle of Sprite of Locker Room (Losing)

For Display Purposes Only Sprite

Bedside Table Bottle of Sprite

Locker Room Bottle of Sprite (Winning)

Movie Theatre Bottle of Sprite

Forgotten Bottle of Sprite

Gulped Bottle of Sprite

Chugged Bottle of Sprite

Bottle of Sprite of Handbag

First Sip Bottle of Sprite

New York Bakery Co - Bagel Beer

Turning bagels we can’t eat into beer we can drink.

New Bakery Co wanted to do something with their oddly shaped bagels. Rather than waste them, we brewed this beer by collaborating with London craft brewery, Canopy.

From recipe to design to beer.

Role: Creative Director/ Creative.

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New York Bakery Co - The Woman Who Runs New York

Role: Creative Director/ Copywriter

Film

CASTING MOST CLIENTS WOULD NEVER BUY

Content

Social - Flavor Films

YouTube Bumpers - Bagels VS Toast

Case Study

London Pop Up Store

M&S Food (Christmas 2022)

Role: Creative/ Copywriter

4 out of 5 in the press

M&S crowned most popular xmas food

BBC - HD Channel

Role: Creative/ Copywriter

Film - TV Goes Cinematic

Three x CFC

Football needs a big network, which is why we wanted to show match-day as told by the fans phones.

Role: Creative Director

Three x CFC

New York Bakery Co - #SpeakCheesy

To tell the Brits about new cheesy bagels from New York, we invented a new cheesy language: #SpeakCheesy.

Creating online content for Instagram, Facebook and YouTube, plus a bunch of other bits and bobs.

Role: Creative Director/ Copywriter

NYB100_Cheesy_BBC_EasyCook_Magazine_210x275_4mmBleed_Tubesy_HiRes.jpg

NYB100_Cheesy_BBC_GoodFood_Magazine_215x290_4mmBleed_Gardensy_HiRes.jpg

NYB100_Cheesy_OliveMagazine_230x275_3mmBleed_V3 (1).jpg

Social

Mobile

Radio 1

Radio 2

Case Study

OVO Energy

Role: Creative/ Copywriter

OVO Energy

The Natural Confectionery Company

Role: Creative/ Copywriter

Film - Roarrr

Leo Vegas - Double Brand Ambassadors

Role: Creative Director/ Copywriter/ Art Director

Film

Teaser 1

Teaser 2

Sponsors Comedy on Gold (Ident 1)

Sponsors Comedy on Gold (Ident 2)

Sponsors Comedy on Gold (Ident 3)

Sponsors Comedy on Gold (Ident 4)

Sponsors Comedy on Gold (Ident 5)

Sponsors Comedy on Gold (Ident 6)

Sony - Heart

Sony sponsored ITV's England football coverage with 12 idents per transmission.

To capture the intensity of each game we constructed a giant thumping mechanical heart, using only Sony parts, that grew with passion depending on which part of the coverage you were in.

Here's a few samples.

Role: Creative

Start of coverage

Kick-off

Half-time

Second-half

Final whistle

End of coverage

New York Bakery Co - An Unexpected Summer Romance

Writing a few short novels and a print campaign that played on the theme of summer romance. What better way to get people to try summery foods with a bagel, hey?

Role: Creative Director