HARV BAINS

Role: Creative Director/ Creative.

Despite years of online innovation, our industry still perceived banner ads (Google's major revenue stream) as creatively limiting - using the medium to inform rather than engage, connect and entertain.

To shift this perception we collaborated with five super-brands, including Coca Cola, Avis, Alka Seltzer and Volvo, and re-imagined how some of advertising's biggest and most iconic campaigns could fit into the smallest of today’s digital ad spaces.

www.projectrebrief.com

Role: Creative.

Role: Creative Director.

In a world full of fluorescent drinks acting like catalysts, the folks at Sprite wanted to stay true to the brand and confirm its role as a lemon-lime thirst quencher; nothing more, nothing less.

So they started looking for a new agency to help them out.

After successfully pitching to the big chiefs at Coca-Cola HQ, it was time to do some globetrotting and go sell the global campaign idea to the various Sprite markets spanning North America, South America, Asia, Africa and Europe.

We won. We got over the jet lag. We squeezed 18 whacky ads out of a 3-day shoot, translated across the globe.

Role: Creative Director/ Creative.

Turning bagels we can’t eat into beer we can drink.

New Bakery Co wanted to do something with their oddly shaped bagels. Rather than waste them, we brewed this beer by collaborating with London craft brewery, Canopy.

From recipe to design to beer.

Role: Creative Director/ Creative.

Role: Creative Director/ Creative.

Role: Creative Director/ Copywriter.

Role: Creative/ Copywriter.

To tell the Brits about new cheesy bagels from New York, we invented a new cheesy language: #SpeakCheesy.

Creating online content for Instagram, Facebook and YouTube, plus a bunch of other bits and bobs.

Role: Creative Director/ Creative.

Role: Creative/ Copywriter.

Role: Creative Director/ Creative.

Football needs a big network, which is why we wanted to show match-day as told by the fans phones.

Role: Creative Director.

Sony sponsored ITV's England football coverage with 12 idents per transmission.

To capture the intensity of each game we constructed a giant thumping mechanical heart, using only Sony parts, that grew with passion depending on which part of the coverage you were in.

Here's a few samples.

Role: Creative.

Role: Creative Director.

Friends sponsorship idents on Comedy Central.

Try guessing who’s who.

Role: Creative Director/ Creative.

Role: Creative Director/ Creative.

Writing a few short novels and a print campaign that played on the theme of summer romance. What better way to get people to try summery foods with a bagel, hey?

Role: Creative Director.

Sponsoring movies on Box Office.

Role: Creative.

Role: Creative Director/ Creative.

Go Ultra Low is an initiative set up by the Department for Transport encouraging motorists to drive electric vehicles.

Role: Creative Director/ Creative.

Role: Creative/ Copywriter.

A poster campaign, placed on tube platforms, that intentionally made you lean-in to read the small headline. (Seeing as this site doesn't do pop ups, kinda works here too. Go on, have a lean-in).

Role: Creative Director/ Creative.

We heard through the bagel-vine that arch-enemy Warburtons were entering the bagel market with a glitzy new multi-million pound ad featuring the big New York star, Robert De Niro. (A smart way to up your New Yorkness).

So, we proactively shot our own content, starring Robert De Nearly, and shared it online the same day that their campaign launched. Cheeky move.

Role: Creative.